Alex Auerbach, PhD

Director of Wellness and Development for the Toronto Raptors

Dr. Alex Auerbach is the Senior Director of Wellness and Development for the Toronto Raptors. He joined the Toronto Raptors after serving as the Director of Clinical and Sport Psychology for the University of Arizona. Dr. Auerbach has worked with NCAA Division-I schools in the Pac-12, ACC, Big 12, and Conference USA.

Dr. Auerbach earned his doctoral degree in counseling psychology with a specialization in sport and performance psychology from the University of North Texas. He received a Master’s in Business Administration from Salve Regina University and a Bachelor in Business Administration from the University of Arizona.

Dr. Auerbach is a member of the American Psychological Association’s Division 47 (Exercise and Sport Psychology) and Division 17 (Counseling Psychology), as well as the Association of Applied Sport Psychology. A Certified Mental Performance Consultant, a Licensed Psychologist, and a member of the United States Olympic Committee Sport Psychology Registry, Auerbach also provides one-on-one coaching, team consulting, and digital consulting. 


PhD in Counseling Psychology with a Specialization in Sport and Performance Psychology, University of North Texas.
Master’s in Business Administration, Salve Regina University
Bachelor in Business Administration, University of Arizona